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"How to Moss a Roof"

As managers of influencer Sara Underwood's Patreon campaign, which is one of the most successful and highest grossing Patreon campaigns to date, we partnered with her on a passion project called Cabinland, a property development of over 100 rural acres in the Pacific Northwest where she and her boyfriend Jacob Witzling are building rentable cabins. In addition to a 22-minute television pilot and a host of development material, we created a series of short-form DIY videos like this tutorial on how to moss a roof for their YouTube channel.


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